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~subject:"Brand management"
~subject:"Spanien"
~subject:"Television advertising"
~type:"article"
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Brand management
Spanien
Television advertising
Fernsehsender
203
Television industry
203
Deutschland
57
Germany
57
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48
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48
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46
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Förster, Kati
5
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2
Kind, Hans Jarle
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
7
The journal of media economics
4
International journal of industrial organization
2
JMM : the international journal on media management
2
The Oxford handbook of pricing management
2
Brand management in emerging markets : theories and practice
1
Branding and sustainable competitive advantage : building virtual presence
1
Controlling und Medien : Festschrift für Rolf Dintner zum 65. Geburtstag
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Cutting edge international research
1
Economic inquiry : journal of the Western Economic Association International
1
Handbook of social media management : value chain and business models in changing media markets
1
Innovative Markenführung und -implementierung
1
International journal on media management : JMM
1
Journal of cultural economics
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Management decision : MD
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Review of industrial organization : RIO
1
The B.E. journal of theoretical economics
1
ĖKO : vserossijskij ėkonomičeskij žurnal
1
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ECONIS (ZBW)
35
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1
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
2
Preparedness to cope with an unexpected crisis : lessons learnt by Spanish regional tv broadcasting management
Marco-Fondevila, Miguel
;
Orive-Serrano, Víctor
; …
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 58-90
Persistent link: https://www.econbiz.de/10012696954
Saved in:
3
Does television entry decrease the number of movie theaters?
Gil, Ricard
;
Gutierrez-Navratil, Fernanda
- In:
Economic inquiry : journal of the Western Economic …
55
(
2017
)
2
,
pp. 736-756
Persistent link: https://www.econbiz.de/10011723329
Saved in:
4
Inter-firm price coordination in a two-sided market
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
International journal of industrial organization
44
(
2016
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011650825
Saved in:
5
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
6
Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Brand management in emerging markets : theories and practice
,
(pp. 104-120)
.
2014
Persistent link: https://www.econbiz.de/10010417742
Saved in:
7
Public versus private broadcasters' management
Vila, Natalia
;
Küster, Inés
- In:
Management decision : MD
52
(
2014
)
8
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10010422409
Saved in:
8
Equilibria in a random viewer model of television broadcasting
Hansen, Bodil O.
;
Keiding, Hans
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010356834
Saved in:
9
Distributing audiovisual contents in the new digital scenario : multiplatform strategies of the main Spanish TV networks
Guerrero, Enrique
;
Diego, Patricia
;
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 349-373)
.
2013
Persistent link: https://www.econbiz.de/10009762865
Saved in:
10
The branding of television networks : lessons from branding strategies in the US market
Stipp, Horst
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10009571075
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