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~subject:"Brand management"
~subject:"Sports economics"
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Brand management
Sports economics
Sportmarketing
2,025
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2,004
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828
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7
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7
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4
Baker, Thomas A., III.
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Breuer, Christoph
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Du, James
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1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
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Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
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1
Philipps-Universität Marburg
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Sportbusiness-Forum <1, 1997, Heidelberg>
1
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International journal of sport management and marketing : IJSMM
44
International journal of sports marketing & sponsorship
36
European Sport management quarterly : ESMQ
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
24
Sport management review
23
Journal of business research : JBR
9
International journal of sport finance
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport, Business and Management : an international journal ; SBM
7
The journal of brand management : an international journal
7
Edward Elgar E-Book Archive
5
Journal of strategic marketing
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of operational research : EJOR
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Journal of sports economics
4
SpringerLink / Bücher
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of international management : EJIM
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Routledge international handbooks
3
The journal of product & brand management
3
Applied economics
2
Asian economic policy review : AEPR
2
BestMasters
2
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
2
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
2
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2
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2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of retail & distribution management
2
International journal of revenue management : IJRM
2
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ECONIS (ZBW)
512
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61
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61
Sport rebranding : the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
62
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
63
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
64
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
65
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
66
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
67
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
68
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
69
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
70
To build my career or build my brand? : exploring the prospects, challenges and opportunities for sportswomen as human brand
Mogaji, Emmanuel
;
Badejo, Foluké Abigail
;
Charles, Simone
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 379-397
Persistent link: https://www.econbiz.de/10013271114
Saved in:
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