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~subject:"Brand management"
~subject:"Strategic management"
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Brand management
Strategic management
Corporate reputation
764
Firmenimage
764
Deutschland
146
Germany
146
Public relations
139
Öffentlichkeitsarbeit
139
Markenführung
108
Corporate Social Responsibility
93
Corporate social responsibility
93
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87
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87
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80
HR marketing
71
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71
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46
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46
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40
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38
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38
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37
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37
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37
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34
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27
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27
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25
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25
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25
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25
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24
Interne Kommunikation
24
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23
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22
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25
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4
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3
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Employer Branding : Arbeitgeber positionieren und präsentieren
16
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
14
Corporate brand and corporate reputation
8
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation : managing opportunities and threats
3
Employer branding for competitive advantage : models and implementation strategies
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Reputation Management
3
The Oxford handbook of corporate reputation
3
Best practice der Markenführung
2
CSR und Brand Management : Marken nachhaltig führen
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
2
Global aspects of reputation and strategic management
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Organizational identity in practice
2
Swarm Branding : Markenführung im Zeitalter von Web 2.0
2
Talent Management : Strategien, Umsetzung, Perspektiven
2
Africapitalism : rethinking the role of business in Africa
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Brand management in emerging markets : theories and practice
1
Business power : creating new wealth from IP assets
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Contemporary themes in strategic people management : a case-based approach
1
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1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Das neue strategische Management : Perspektiven und Elemente einer zeitgemäßen Unternehmensführung
1
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1
Digital transformation and new approaches in trade, economics, finance and banking
1
Emerging research on Islamic marketing and tourism in the global economy
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Erfolgreiches Personalmanagement im demografischen Wandel
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Ethics in the economy : handbook of business ethics
1
Ethics, social responsibility and sustainability in marketing
1
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ECONIS (ZBW)
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Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
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Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
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Examining the Significance of corporate social responsibility in building employee value proposition and brand value in the United Arab Emirates
Agha, Kakul
;
Fitzsimmons, Jason
- In:
Marketing Communications and Brand Development in …
,
(pp. 183-210)
.
2022
Persistent link: https://www.econbiz.de/10013280196
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
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(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
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The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
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Employer branding and social media : the case of world's best employers
Bharti, Megha
;
Antil, Anjuman
- In:
Employer branding for competitive advantage : models …
,
(pp. 69-87)
.
2021
Persistent link: https://www.econbiz.de/10012545623
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Corporate social responsibility to corporate environment ready : a paradigm shift to organizational branding
Veer, Chandan
;
Kumar, Pavnesh
- In:
Employer branding for competitive advantage : models …
,
(pp. 89-102)
.
2021
Persistent link: https://www.econbiz.de/10012545624
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Global aspects of reputation and strategic management
Newburry, William
;
Deephouse, David L.
;
Gardberg, Naomi A.
- In:
Global aspects of reputation and strategic management
,
(pp. 1-20)
.
2019
Persistent link: https://www.econbiz.de/10012125427
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9
National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
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10
Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim
;
Gürce, Merve Yanar
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 157-171)
.
2019
Persistent link: https://www.econbiz.de/10012104177
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