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~subject:"Brand management"
~subject:"Strategic management"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Corporate reputation"
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Brand management
Strategic management
Corporate reputation
122
Firmenimage
122
Markenführung
33
Öffentlichkeitsarbeit
31
Public relations
29
Unternehmenskultur
29
Corporate culture
27
Deutschland
16
Germany
16
Reputation
16
Unternehmen
15
Corporate Social Responsibility
12
Corporate social responsibility
12
Markenpolitik
12
Strategisches Management
12
Theorie
12
Theory
12
Prestige
10
Welt
10
World
10
Markenimage
9
Brand image
8
Kommunikation
8
Management
8
Stakeholder
8
Mitarbeiter
7
Social Web
7
Social web
7
USA
7
United States
7
Brand architecture
6
Communication
6
Markenarchitektur
6
Personalbeschaffung
6
Recruitment
6
Consumer behaviour
5
HR marketing
5
Konsumentenverhalten
5
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1
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Book / Working Paper
30
Article
11
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Reprint
Sammelwerk
Article in journal
430
Aufsatz in Zeitschrift
430
Aufsatz im Buch
143
Book section
143
Case study
46
Fallstudie
46
Collection of articles of several authors
30
Hochschulschrift
29
Thesis
25
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
19
Working Paper
19
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11
Fallstudiensammlung
6
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5
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5
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4
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4
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3
Sammlung
3
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2
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2
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2
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1
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1
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1
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1
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1
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English
30
German
11
French
1
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1
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Melewar, T. C.
4
Barry, David
2
Elmes, Michael
2
Hatch, Mary Jo
2
Ind, Nicholas
2
Meffert, Heribert
2
Schultz, Majken
2
Trost, Armin
2
Babin, Barry J.
1
Backhaus, Klaus
1
Balmer, John M. T.
1
Bang, Nguyen
1
Barnett, Michael L.
1
Beyrow, Matthias
1
Binz Astrachan, Claudia
1
Burke, Ronald J.
1
Burmann, Christoph
1
Cooper, Cary
1
Crawford, Tom
1
Daldrop, Norbert W.
1
De Chernatony, Leslie
1
Deephouse, David L.
1
Einwiller, Sabine
1
Elliott, Richard
1
Esch, Franz-Rudolf
1
Gardberg, Naomi A.
1
Golob, Urša
1
Hair, Joseph F.
1
Hieronimus, Fabian
1
Horlings, Sandra
1
Iglesias, Oriol
1
Ingenhoff, Diana
1
Kalt, Gero
1
Karaosmanoǧlu, Elif
1
Kernstock, Joachim
1
Kiedaisch, Petra
1
Kinter, Achim
1
Koers, Martin
1
Kosiń, Paweł
1
Kremer, Ludger
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Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Corporate brand and corporate reputation
8
The journal of brand management : an international journal
3
Critical perspectives on business and management
2
Meffert-Marketing-Edition
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of family business strategy
1
Journal of world business : JWB
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing intelligence & planning
1
Personalwirtschaft
1
Personalwirtschaft Buch
1
Psychological and behavioral aspects of risk series
1
Research in global strategic management : a research annual
1
Routledge interpretive marketing research
1
Social constructionist research methodologies
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
The journal of product & brand management
1
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ECONIS (ZBW)
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At the forefront, looking ahead : research-based answers to contemporary uncertainties of management
Sasson, Amir
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011898022
Saved in:
2
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
3
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
4
Global aspects of reputation and strategic management
Deephouse, David L.
(
ed.
);
Gardberg, Naomi A.
(
ed.
); …
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012109015
Saved in:
5
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
6
Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra
(
ed.
);
Ind, Nicholas
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011542813
Saved in:
7
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
8
Corporate reputation
Barnett, Michael L.
(
ed.
);
Pollock, Timothy G.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010528415
Saved in:
9
Przedsiębiorstwo XXI wieku - doświadczenia i perspektywy zarządzania : przedsiębiorstwo w sieci
Kosiń, Paweł
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011280303
Saved in:
10
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
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