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~subject:"Brand management"
~subject:"Sustainability"
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Search: "Journal of global scholars of marketing science : bridging Asia and the world"
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Brand management
Sustainability
Consumer behaviour
192
Konsumentenverhalten
192
Markenführung
63
Beziehungsmarketing
54
Relationship marketing
54
Brand image
39
Markenimage
39
Customer satisfaction
37
Kundenzufriedenheit
37
Social Web
35
Social web
35
Dienstleistungsqualität
31
Service quality
31
Marketing management
29
Marketingmanagement
29
Emotion
27
Tourism
25
Tourismus
25
Internet marketing
24
Online-Marketing
24
Innovation
21
Brand
20
Markenartikel
20
Tourism industry
19
Tourismuswirtschaft
19
Advertising effects
18
Theorie
18
Theory
18
Werbewirkung
18
Einzelhandel
17
Luxury goods
17
Luxusgüter
17
Nachhaltige Entwicklung
17
Retail trade
17
Sustainable development
17
Bibliometrics
16
Bibliometrie
16
Holiday behaviour
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Borders, Aberdeen Leila
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Lester, Deborah H.
6
Kim, Juran
5
Ko, Eunju
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Kim, Kyung Hoon
4
Aiello, Gaetano
3
Vescovi, Tiziano
3
Aoki, Kei
2
Bae, Joonheui
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Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Parrey, Shakir Hussain
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Rather, Raouf Ahmad
2
Tudor, R. Keith
2
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anderson, D. Augustus
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
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Baeck, Sunmee
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Barber, Matthew
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Belk, Russell W.
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Bhattacharya, Prodyut
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Bolton, Ruth N.
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Boman, Laura
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Bonaparte, Yvette Lynne
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Borders, Leila
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Boyle, Peter J.
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Brouthers, Lance Eliot
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Brown, Natalie
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Chae, Heeju
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Chaifetz, Marshal
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Chalip, Laurence Hilmond
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Chandran, Chindu
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
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ECONIS (ZBW)
79
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
The effect of equity initiatives by gendered brands
Nelson, Dolph F., IV
;
Boman, Laura
;
Hewage, Ganga S. …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014488705
Saved in:
3
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
4
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
7
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
8
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
9
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
10
Influences of symbolic capital on destination brand equity
Kim, Juran
;
Bae, Joonheui
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
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