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~subject:"Brand management"
~subject:"Theory"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
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Brand management
Theory
Marketing management
141
Marketingmanagement
141
Deutschland
44
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44
Marketing
42
Beziehungsmarketing
36
Relationship marketing
36
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34
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27
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25
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23
Lieferantenmanagement
20
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20
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19
Erfolgsfaktor
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
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15
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14
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14
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13
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12
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1,411
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680
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635
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402
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237
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139
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102
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85
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38
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36
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32
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10
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Bruhn, Manfred
11
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7
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Wilde, Klaus D.
4
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2
Fanelli, Duke
2
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2
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2
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2
Plinke, Wulff
2
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1
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1
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1
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1
Berndt, Ralph
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
2
Technischer Vertrieb
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Engineering online library
1
Financial series
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
GABAL Management
1
Gabler-Lehrbuch
1
Games and economic behavior
1
Hamburger Schriften zur Marketingforschung
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing and consumer services
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
SpringerLink / Bücher
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
Wissenschaft & Praxis
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ECONIS (ZBW)
49
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1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
5
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
6
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
7
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
8
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
9
Truth-revealing voting rules for large populations
Núñez, Matías
;
Pivato, Marcus
- In:
Games and economic behavior
113
(
2019
),
pp. 285-305
Persistent link: https://www.econbiz.de/10012174516
Saved in:
10
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
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