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~subject:"Brand management"
~subject:"Tourism marketing"
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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Der "Schindlerhof" : eine Marke für sich
Kobjoll, Nicole
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 281-295)
.
2011
Persistent link: https://www.econbiz.de/10008807023
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