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~subject:"Brand management"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz im Buch"
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Brand management
Unternehmenserfolg
Theory
10,515
Theorie
10,513
Deutschland
10,144
Germany
10,134
Strategic management
5,435
Strategisches Management
5,435
Corporate social responsibility
5,434
Corporate Social Responsibility
5,433
Organisatorischer Wandel
5,040
Organizational change
5,040
USA
4,945
United States
4,945
Innovationsmanagement
4,363
Innovation management
4,357
Supply chain
4,286
Lieferkette
4,285
Knowledge management
4,020
Wissensmanagement
4,020
Human Resource Management
3,922
Personalmanagement
3,921
Risk management
3,820
Risikomanagement
3,816
Relationship marketing
3,376
Beziehungsmarketing
3,375
Innovation
3,295
Welt
2,955
World
2,955
Multinationales Unternehmen
2,927
Transnational corporation
2,927
Business ethics
2,855
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2,855
Führungsstil
2,739
Leadership style
2,739
Management
2,649
KMU
2,606
SME
2,603
Markenführung
2,376
Business process management
2,362
Prozessmanagement
2,362
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30
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3,743
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Aufsatz im Buch
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24,291
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24,291
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3,743
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1,885
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1,430
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1,422
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1,363
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1,009
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669
Sammelwerk
669
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647
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647
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432
Conference paper
232
Konferenzbeitrag
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research-article
201
Reprint
168
Ratgeber
154
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150
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143
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120
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98
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52
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50
conceptual-paper
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Esch, Franz-Rudolf
52
Burmann, Christoph
27
Baumgarth, Carsten
25
Meffert, Heribert
17
Ahlert, Dieter
13
Keller, Kevin Lane
13
Bruhn, Manfred
12
Strödter, Kristina
12
Bauer, Hans H.
11
Michael, Bernd M.
10
Binckebanck, Lars
9
Fischer, Alexander
9
Meyer, Anton
9
Calder, Bobby J.
8
Langner, Tobias
8
Park, C. Whan
8
Woisetschläger, David
8
Adeola, Ogechi
7
Bald, Thorsten
7
Fantapié Altobelli, Claudia
7
Fournier, Susan
7
Huber, Frank
7
Tybout, Alice M.
7
Baetzgen, Andreas
6
Förster, Kati
6
Hartmann, Kerstin
6
Herrmann, Andreas
6
Ind, Nicholas
6
Knörle, Christian
6
Könecke, Thomas
6
MacInnis, Deborah J.
6
Mogaji, Emmanuel
6
Orlitzky, Marc
6
Schmitt, Bernd
6
Tomczak, Torsten
6
Aaker, David A.
5
Berndt, Ralph
5
Brunner, Christian Boris
5
Carpenter, Gregory S.
5
Cedrola, Elena
5
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
41
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
30
The Routledge companion to contemporary brand management
29
Brand Content : die Marke als Medienereignis
20
Brand Planning : starke Strategien für Marken und Kampagnen
20
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
20
Innovative Markenführung und -implementierung
20
Dienstleistungsmarken : Forum Dienstleistungsmanagement
19
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
18
Kellogg on branding : the marketing faculty of the Kellogg School of Management
18
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Science and technology based regional entrepreneurship : global experience in policy and program development
18
Brand management in emerging markets : theories and practice
17
Brands and branding
16
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
16
The definitive book of branding
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
15
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
15
Best practice der Markenführung
15
Brands : interdisciplinary perspectives
15
Handbook on brand and experience management
15
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
15
Strong brands, strong relationships
15
The brand challenge : adapting branding to sectorial imperatives
15
Cases on branding strategies and product development : successes and pitfalls
14
Handbook of research on Asian business
14
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
14
Branded spaces : experience enactments and entanglements
13
Corporate brand and corporate reputation
13
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Competition in higher education branding and marketing : national and global perspectives
12
Have Japanese firms changed? : the lost decade
12
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
12
Psychology of branding
12
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Horizontal performance in the case of network governance :
management
by objectives and school performance
Johnsen, Åge
;
Waters, Paul Brakstad
- In:
Handbook of accounting and public governance : …
,
(pp. 183-201)
.
2024
Persistent link: https://www.econbiz.de/10014533757
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2
Dynamic capability, innovation capability, and business process agility : moderating impact of environmental turbulence
Ilmudeen, Aboobucker
- In:
Emerging trends in decision sciences and businessoperations
,
(pp. 24-45)
.
2023
Persistent link: https://www.econbiz.de/10014314056
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3
The impact of adaptation on performance through business resilience in times of crisis
Zubielqui, Graciela Corral de
;
Steen, Riana
- In:
Business continuity management and resilience : …
,
(pp. 78-109)
.
2024
Persistent link: https://www.econbiz.de/10014535868
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4
Entrepreneurial dynamic capabilities along the value chain : evaluation of case studies
Haag, Christoph
;
Wobbe, Theresa Marie
- In:
Entrepreneurship in the Digital Era : Case Studies, …
,
(pp. 53-72)
.
2023
Persistent link: https://www.econbiz.de/10014431351
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5
Organizational resilience, innovation capabilities, and SME performance in high-risk contexts
Zahoor, Nadia
;
Arslan, Ahmad
;
Miri, Donman
;
Khan, Zaheer
- In:
Business and Management in Asia: Disruption and Change
,
(pp. 171-186)
.
2024
Persistent link: https://www.econbiz.de/10014515135
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6
Innovation-driven performance in European SMEs : a theoretical approach
Jerdea, Marilena-Loredana
- In:
Digital Economy and the Green Revolution : 16th …
,
(pp. 115-126)
.
2023
Persistent link: https://www.econbiz.de/10013533301
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7
The impact of executive pay gap on environmental and social performance in the energy sector : worldwide evidence
Gonenc, Halit
;
Kartal, Deniz
- In:
The ESG Framework and the Energy Industry : Demand and …
,
(pp. 241-263)
.
2024
Persistent link: https://www.econbiz.de/10014456916
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8
The effect of moral global leadership moderation on the relationship between achievement motivation, smart work, and performance
El Junusi, Rahman
;
Sulistyo, Heru
;
Anggraeni, Fadjar Setiyo
- In:
Macroeconomic risk and growth in the Southeast Asian …
,
(pp. 141-156)
.
2024
Persistent link: https://www.econbiz.de/10014458548
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9
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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10
Green innovation, internationalization and territorial networks : in search for sustainable business performance
Expósito-Langa, Manuel
;
Belso-Martínez, José Antonio
; …
- In:
Networks and Foreign Markets : How Relationships Shape …
,
(pp. 85-105)
.
2024
Persistent link: https://www.econbiz.de/10014514410
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