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~subject:"Brand management"
~subject:"Welt"
~type_genre:"Aufsatz im Buch"
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Brand management
Welt
Theory
10,528
Theorie
10,526
Deutschland
10,219
Germany
10,209
Strategic management
5,417
Strategisches Management
5,417
Corporate social responsibility
5,350
Corporate Social Responsibility
5,348
Organisatorischer Wandel
5,031
Organizational change
5,031
USA
4,959
United States
4,959
Innovationsmanagement
4,354
Innovation management
4,348
Supply chain
4,236
Lieferkette
4,235
Knowledge management
4,012
Wissensmanagement
4,012
Human Resource Management
3,904
Personalmanagement
3,903
Risk management
3,799
Risikomanagement
3,793
Relationship marketing
3,378
Beziehungsmarketing
3,377
Innovation
3,246
World
2,930
Multinationales Unternehmen
2,919
Transnational corporation
2,919
Business ethics
2,846
Unternehmensethik
2,846
Führungsstil
2,720
Leadership style
2,720
Management
2,644
KMU
2,597
SME
2,594
Business process management
2,366
Prozessmanagement
2,366
Markenführung
2,359
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2,833
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2,833
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2,804
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2,751
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1,744
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1,562
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1,205
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1,109
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940
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658
Lehrbuch
321
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309
Bibliography included
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272
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246
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246
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206
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206
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124
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112
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100
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95
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Esch, Franz-Rudolf
52
Burmann, Christoph
27
Baumgarth, Carsten
25
Meffert, Heribert
18
Ahlert, Dieter
13
Keller, Kevin Lane
13
Meyer, Anton
12
Strödter, Kristina
12
Bauer, Hans H.
11
Bruhn, Manfred
11
Michael, Bernd M.
10
Binckebanck, Lars
9
Fischer, Alexander
9
Hofstede, Geert
9
Langner, Tobias
8
Park, C. Whan
8
Schmid, Stefan
8
Woisetschläger, David
8
Adeola, Ogechi
7
Bald, Thorsten
7
Calder, Bobby J.
7
Fantapié Altobelli, Claudia
7
Fournier, Susan
7
Kolk, Ans
7
Tybout, Alice M.
7
Baetzgen, Andreas
6
Förster, Kati
6
Hartmann, Kerstin
6
Huber, Frank
6
Ind, Nicholas
6
Keuper, Frank
6
Knörle, Christian
6
Könecke, Thomas
6
MacInnis, Deborah J.
6
Mogaji, Emmanuel
6
Nufer, Gerd
6
Schmitt, Bernd
6
Tomczak, Torsten
6
Zentes, Joachim
6
Aaker, David A.
5
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Frankreich / Direction du Trésor
1
Internationaler Währungsfonds
1
Private International Seminar Institutional Investment in Real Estate: Some International Comparisons <1993, Paris>
1
Weltbank / Environmentally and Socially Sustainable Development Forests Team
1
Published in...
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
41
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
30
The Routledge companion to contemporary brand management
29
Brand Content : die Marke als Medienereignis
20
Brand Planning : starke Strategien für Marken und Kampagnen
20
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
20
Innovative Markenführung und -implementierung
20
Dienstleistungsmarken : Forum Dienstleistungsmanagement
19
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
19
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
18
Kellogg on branding : the marketing faculty of the Kellogg School of Management
18
Brand management in emerging markets : theories and practice
17
Brands and branding
16
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
16
The definitive book of branding
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
15
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
15
Best practice der Markenführung
15
Brands : interdisciplinary perspectives
15
Handbook on brand and experience management
15
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
15
Strong brands, strong relationships
15
The brand challenge : adapting branding to sectorial imperatives
15
Cases on branding strategies and product development : successes and pitfalls
14
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
14
Branded spaces : experience enactments and entanglements
13
Corporate brand and corporate reputation
13
Cut carbon, grow profits : business strategies for managing climate change and sustainability
13
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Policy, finance & management for public-private partnership
13
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Competition in higher education branding and marketing : national and global perspectives
12
Fair trade, corporate accountability and beyond : experiments in globalizing justice
12
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
12
Psychology of branding
12
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ECONIS (ZBW)
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1
Globalisation versus deglobalisation in the fashion industry
Bowen, Gordon
;
Bowen, Richard
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 339-357)
.
2024
Persistent link: https://www.econbiz.de/10014529117
Saved in:
2
Reflections on global strategy in a turbulent world
Tallman, Stephen B.
;
Koza, Mitchell P.
- In:
Strategy in a turbulent era
,
(pp. 2-17)
.
2024
Persistent link: https://www.econbiz.de/10014474389
Saved in:
3
Conclusion : towards a new web of rules
Colfer, Barry
;
Harney, Brian
;
McLaughlin, Colm
;
Wright, …
- In:
Protecting the future of work : new institutional …
,
(pp. 141-162)
.
2023
Persistent link: https://www.econbiz.de/10014302306
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4
The impact of executive pay gap on environmental and social performance in the energy sector : worldwide evidence
Gonenc, Halit
;
Kartal, Deniz
- In:
The ESG Framework and the Energy Industry : Demand and …
,
(pp. 241-263)
.
2024
Persistent link: https://www.econbiz.de/10014456916
Saved in:
5
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
6
Do green bonds improve the stock and environmental performance of energy firms? : international evidence
Pirgaip, Burak
;
Karan, Mehmet Baha
;
Kutluca, Seçil Sayın
- In:
The ESG Framework and the Energy Industry : Demand and …
,
(pp. 159-183)
.
2024
Persistent link: https://www.econbiz.de/10014456912
Saved in:
7
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
8
The diffusion of corporate sustainability in global supply networks: an empirical examination of the global automotive industry
De Góes, Bruno Barreto
;
Kotabe, Masaaki
;
Geleilate, …
- In:
The multiple dimensions of institutional complexity in …
,
(pp. 435-458)
.
2021
Persistent link: https://www.econbiz.de/10012589328
Saved in:
9
Circular economy : a fintech driven solution for sustainable practices
Grégoire, Vincent
;
Guay, Kevin
- In:
Fintech and Sustainability : How Financial Technologies …
,
(pp. 149-168)
.
2023
Persistent link: https://www.econbiz.de/10014438330
Saved in:
10
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation
management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
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