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~subject:"Brand management"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
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Brand management
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Qian, Yi
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Dalli, Daniele
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Garau-Taberner, Jaume
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Manera, Carles
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Working paper / National Bureau of Economic Research, Inc.
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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Marketing management : a cultural perspective
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ECONIS (ZBW)
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Mediterranean shoes conquer the world : global branding from local resources ; the Camper case
Dalli, Daniele
;
Romani, Simona
- In:
Marketing management : a cultural perspective
,
(pp. 43-59)
.
2012
Persistent link: https://www.econbiz.de/10009507183
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2
Brand management and strategies against counterfeits
Qian, Yi
-
2012
Persistent link: https://www.econbiz.de/10009516801
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3
Brand management and strategies against counterfeits
Qian, Yi
-
2012
-
Rev.
Persistent link: https://www.econbiz.de/10009518360
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4
The invention of the Camper brand : brand building of Mallorca shoe-manufacturing
Manera, Carles
;
Garau-Taberner, Jaume
- In:
European business and brand building : [the papers of …
,
(pp. 155-185)
.
2012
Persistent link: https://www.econbiz.de/10009520618
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