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~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Brand management
Relationship marketing
3,378
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147
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Online-Handel
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Innovative Markenführung und -implementierung
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Branding and sustainable competitive advantage : building virtual presence
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Handbook of brand relationships
3
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
3
Strong brands, strong relationships
3
Brand management ; Vol. 2
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Customer-centric marketing strategies : tools for building organizational performance
2
Design thinking : integrating innovation, customer experience and brand value
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on effective advertising strategies in the social media age
2
Konsum : soziologische, ökonomische und psychologische Perspektiven
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Aufbruch : Ingredient Branding schafft Werte
1
Best practice der Markenführung
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Brand Content : die Marke als Medienereignis
1
Brand management ; Vol. 4
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brands : interdisciplinary perspectives
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Consumer behavior : practice oriented perspectives
1
Consumer-brand relationships : theory and practice
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Contemporary issues in digital marketing
1
Contemporary studies of risks in emerging technology
1
Contemporary thoughts on corporate branding and corporate identity management
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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ECONIS (ZBW)
142
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
5
SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
Ramya, U.
;
Boaler, Maria
;
Murthy, M. Krishna
;
Pushpa, A.
- In:
Contemporary studies of risks in emerging technology
,
(pp. 97-121)
.
2023
Persistent link: https://www.econbiz.de/10014322406
Saved in:
6
Crafting a positioning strategy : capturing the customer mindshare
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 151-166)
.
2023
Persistent link: https://www.econbiz.de/10014283164
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7
Crowdfunding nascent fashion brands
Buckingham, Christopher
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 117-132)
.
2023
Persistent link: https://www.econbiz.de/10013542138
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8
Brand selection behaviour of customers and market standing of 4G internet service providers in Siliguri and Darjeeling towns of North Bengal
Dey, Shuvendu
;
Dutta, Shomnath
;
Guha, Santana
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 170-181)
.
2023
Persistent link: https://www.econbiz.de/10014520760
Saved in:
9
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
10
The antecedents and outcomes of online consumer brand experience
Konttinen, Joel
;
Karjaluoto, Heikki
;
Shaikh, Aijaz. A.
- In:
Contemporary issues in digital marketing
,
(pp. 49-60)
.
2022
Persistent link: https://www.econbiz.de/10012698273
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