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~subject:"Brand management"
~type_genre:"Book section"
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Branding and sustainable competitive advantage : building virtual presence
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Mediengeschäftsmodelle der Zukunft
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Branding strategies for digital TV channels
Pagani, Margherita
- In:
Branding and sustainable competitive advantage : …
,
(pp. 57-68)
.
2012
Persistent link: https://www.econbiz.de/10009707217
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Grundlagen für Geschäftsmodelle im digitalen TV-Markt
Friedrichsen, Mike
- In:
Mediengeschäftsmodelle der Zukunft
,
(pp. 71-90)
.
2005
Persistent link: https://www.econbiz.de/10003192203
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