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~subject:"Brand management"
~type_genre:"Book section"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Ratgeber"
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Search: subject_exact:"Kommunales Marketing"
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Brand management
Stadtmarketing
195
City marketing
176
Deutschland
43
Germany
41
Stadtentwicklung
27
Markenführung
22
Urban development
22
China
14
Großveranstaltung
12
Big event
11
Innenstadt
11
Tourism marketing
11
Tourismusmarketing
11
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10
Stakeholder
9
Brand image
8
Erfolgsfaktor
8
Markenimage
8
Theorie
8
Theory
8
Event marketing
7
Event-Marketing
7
Megacity
7
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Dissertation u.a. Prüfungsschriften
Ratgeber
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83
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22
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9
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16
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Hartmann, Rainer
2
Bayrakdaroğlu, Funda
1
Bocci, Elena
1
Crijns, Rogier
1
De Rosa, Annamaria Silvana
1
Eichhorn, Peter
1
Fan, Xiucheng
1
Ghazali Musa
1
Hilbert, Dirk
1
Hildreth, Jeremy
1
Hospers, Gert-Jan
1
Houghton, John P.
1
Jansson, Johan
1
Jing, Cai
1
Kim, Peter Eung-Pyo
1
Kim, You Kyung
1
Klein, Michael
1
Loo, Grace
1
Loo, Theresa
1
Melewar, T. C.
1
Middleton, Alan C.
1
Oğuztimur, Senay
1
Panzer, Gerhard
1
Picone, Massimiliano
1
Power, Dominic
1
Rumpfhuber, Andreas
1
Sindhwani, Saumya
1
Singh, J. T.
1
Slater, Jan
1
Smith, Michael F.
1
Stevens, Andrew
1
Stutz, Nadine
1
Wagenseil, Urs
1
Wardrop, Kenneth
1
Widmann, Fabian
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City branding : theory and cases
7
Advancing insights on brand management
2
Destination branding : creating the unique destination proposition
2
Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Branded spaces : experience enactments and entanglements
1
Branding Chinese mega-cities : policies, practices and positioning
1
Branding and sustainable competitive advantage : building virtual presence
1
Konzepte und Perspektiven der Markenbildung im Kulturbereich
1
Public and nonprofit marketing
1
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
1
Standortfaktor Tourismus und Wissenschaft : Herausforderungen und Chancen für Destinationen
1
The brand challenge : adapting branding to sectorial imperatives
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Modeling a city's branding tools : the case of Istanbul
Oğuztimur, Senay
- In:
Advancing insights on brand management
,
(pp. 143-156)
.
2017
Persistent link: https://www.econbiz.de/10011855088
Saved in:
2
Management of a city brand : an examination on three stakeholders' attitudes
Bayrakdaroğlu, Funda
- In:
Advancing insights on brand management
,
(pp. 157-174)
.
2017
Persistent link: https://www.econbiz.de/10011855095
Saved in:
3
The city as a brand
Hildreth, Jeremy
;
Singh, J. T.
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 271-292)
.
2015
Persistent link: https://www.econbiz.de/10010431230
Saved in:
4
Place-based brands : product origin, brand channels and global circuits
Power, Dominic
;
Jansson, Johan
;
Fan, Xiucheng
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 220-231)
.
2014
Persistent link: https://www.econbiz.de/10010440215
Saved in:
5
The possibility of a social imaginary : public housing as a tool for city branding
Klein, Michael
;
Rumpfhuber, Andreas
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 75-85)
.
2013
Persistent link: https://www.econbiz.de/10010127900
Saved in:
6
E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Picone, …
- In:
Branding and sustainable competitive advantage : …
,
(pp. 207-247)
.
2012
Persistent link: https://www.econbiz.de/10009707099
Saved in:
7
Langzeitstudie zur Imagewirkung von Events : FIFA Frauen-Weltmeisterschaft Deutschland 2011
Hartmann, Rainer
- In:
Tourismus 2020+ interdisziplinär : Herausforderungen …
,
(pp. 283-305)
.
2012
Persistent link: https://www.econbiz.de/10010405837
Saved in:
8
Markenpsychologie im Destinationsmanagement : eine Untersuchung zur räumlichen und inhaltlichen Übertragbarkeit der touristischen Marke Luzern
Widmann, Fabian
;
Wagenseil, Urs
;
Stutz, Nadine
- In:
Tourismus 2020+ interdisziplinär : Herausforderungen …
,
(pp. 79-91)
.
2012
Persistent link: https://www.econbiz.de/10010405851
Saved in:
9
City branding and stakeholder engagement
Houghton, John P.
;
Stevens, Andrew
- In:
City branding : theory and cases
,
(pp. 45-53)
.
2011
Persistent link: https://www.econbiz.de/10008808696
Saved in:
10
City branding and the tourist gaze
Hospers, Gert-Jan
- In:
City branding : theory and cases
,
(pp. 27-35)
.
2011
Persistent link: https://www.econbiz.de/10008808699
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