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~subject:"Brand management"
~type_genre:"Conference paper"
~type_genre:"Guidebook"
~type_genre:"Ratgeber"
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Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
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2
Easy Branding in Fashion Retail : Schritt für Schritt zur Markenbildung im Modehandel
Spanke, Matthias
;
Löbbel, Sonja
-
2015
-
Bilingual ed.
Persistent link: https://www.econbiz.de/10011291008
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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