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Brand management
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Narayanan, Priya
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Koshy, Abraham
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Sahay, Arvind
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Journal of consumer behaviour
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Working paper / Indian Institute of Management, Ahmedabad
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The affect premium for brands : brand-first versus attribute-first presentation of product information impacts willingness to pay
Narayanan, Priya
;
Sahay, Arvind
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1280-1292
Persistent link: https://www.econbiz.de/10013461151
Saved in:
2
A study of the evolution of nature and narration of brands in an emerging market
Koshy, Abraham
;
Narayanan, Priya
-
2017
Persistent link: https://www.econbiz.de/10011691497
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