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~subject:"Brand name products."
~subject:"Trademarks"
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Brand name products.
Trademarks
Brand name products
167
Marketing
56
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50
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42
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35
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24
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19
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21
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Roberts, Kevin W. S.
4
Wheeler, Alina
2
Aronczyk, Melissa
1
Benady, Alex
1
Beverland, Michael
1
Chew, Wilson
1
Cullen, Cheryl Dangel
1
De Chernatony, Leslie
1
Franzen, Giep
1
Haig, Matt
1
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Maddock, G. Michael
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Marazza, Antonio
1
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1
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1
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USB Cologne (EcoSocSci)
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Lifestyle brands : a guide to aspirational marketing
Saviolo, Stefania
;
Marazza, Antonio
-
2013
Persistent link: https://www.econbiz.de/10009694884
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2
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Post, Karen
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009420895
Saved in:
3
Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
-
2011
-
2. ed
Persistent link: https://www.econbiz.de/10009140345
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4
Brand new : solving the innovation paradox - how great brands invent and launch new products, services, and business models
Maddock, G. Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009140565
Saved in:
5
Brands and branding geographies
Pike, Andy
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009345505
Saved in:
6
B2B : 10 rules to transform your business into a brand
Tai, Jacky
;
Chew, Wilson
-
2011
Persistent link: https://www.econbiz.de/10009543741
Saved in:
7
Blowing up the brand : critical perspectives on promotional culture
Aronczyk, Melissa
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008686375
Saved in:
8
Building brand authenticity : 7 habits of iconic brands
Beverland, Michael
-
2009
Persistent link: https://www.econbiz.de/10004946876
Saved in:
9
The science and art of branding
Franzen, Giep
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10004956661
Saved in:
10
Trademarked : a history of well-known brands, from Aertex to Wright's Coal Tar
Newton, David
-
2008
Persistent link: https://www.econbiz.de/10004899483
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