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~subject:"Marketingmanagement"
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New product development
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product development process
18
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Chiappetta Jabbour, Charbel José
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1
Durmusoglu, Serdar S.
1
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1
Forcellini, Fernando Antonio
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Benchmarking : an international journal ; BIJ
1
International journal of product development : IJPD
1
Journal of business case studies
1
Journal of business-to-business marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of product & brand management
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ECONIS (ZBW)
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1
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new
product
development
process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
2
Virtual product development of vehicle drives
Fietkau, Peter
;
Kistner, Bruno
;
Sanzenbacher, Sabine
; …
- In:
International journal of product development : IJPD
25
(
2021
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10013093147
Saved in:
3
The journey towards sustainable product development : why are some manufacturing companies better than others at product innovation?
Guimarães, Julio Cesar Ferro de
;
Severo, Eliana Andrea
; …
- In:
Technovation : the international journal of …
103
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012792756
Saved in:
4
New
product
development
process
implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
5
Method for evaluation via benchmarking of the lean
product
development
process
: multiple case studies at Brazilian companies
Dal Forno, Ana Júlia
;
Forcellini, Fernando Antonio
; …
- In:
Benchmarking : an international journal ; BIJ
23
(
2016
)
4
,
pp. 792-816
Persistent link: https://www.econbiz.de/10011570595
Saved in:
6
Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A.
- In:
Journal of business case studies
9
(
2013
)
3
,
pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
Saved in:
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