Lewis, Mark; Hornyak, Rob; Pouder, Richard W. - 2017
In this chapter, we dissect the complex product and experience entanglement that is craft beer, highlighting that this … even emphasize, the HBC experience. Doing so will not only provide a company-centric perspective of the craft beer tourism … HBC, its founder Oscar Wong, and the craft beer industry. We then begin the exploration into the HBC experience in an …