//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Broadcast"
~subject:"Konsumentenverhalten"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Hörfunkwerbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Broadcast
Konsumentenverhalten
Hörfunkwerbung
91
Radio advertising
91
Deutschland
37
Germany
36
Theorie
23
Theory
23
Werbung
18
Fernsehen
14
Fernsehwerbung
11
Television
11
Television advertising
11
Werbewirkung
11
Advertising
10
Werbesendung
10
Advertising effects
9
Media industries
9
Mediensektor
9
Rundfunk
8
Advertising planning
7
Broadcasting industry
7
Psychology of advertising
7
Rundfunksender
7
Werbeplanung
7
Werbepsychologie
7
Broadcasting finance
6
Competition
6
Rundfunkfinanzierung
6
Wettbewerb
6
Advertising industry
5
Media usage
5
Mediennutzung
5
Promotional materials
5
Revenue management
5
Revenue-Management
5
Werbemittel
5
Werbewirtschaft
5
Broadcasting policy
4
Communication media
4
Kommunikationsmedien
4
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
6
Article
2
Type of publication (narrower categories)
All
Bibliography included
Book section
Working Paper
Article in journal
21
Aufsatz in Zeitschrift
21
Graue Literatur
7
Non-commercial literature
7
Collection of articles of several authors
6
Sammelwerk
6
Advisory report
4
Amtsdruckschrift
4
Bibliografie enthalten
4
Government document
4
Gutachten
4
Hochschulschrift
4
Conference proceedings
3
Konferenzschrift
3
Thesis
3
Arbeitspapier
2
Aufsatz im Buch
2
Aufsatzsammlung
1
Forschungsbericht
1
more ...
less ...
Language
All
German
4
English
4
Author
All
Bollapragada, Srinivas
1
Bussieck, Michael
1
Führer, Karl Christian
1
Goldhammer, Klaus
1
Lott, John R.
1
Mallik, Suman
1
Prat, Andrea
1
Schmitz, Alfred
1
Strömberg, David
1
Veljanovski, Cento G.
1
Zehrt, Wolfgang
1
more ...
less ...
Institution
All
Bureau of Economic and Business Research <Champaign, Ill.>
1
Published in...
All
College of Business working papers
1
Die Pressemitteilung
1
Discussion paper / Centre for Economic Policy Research
1
Hobart paperback
1
Readings in applied microeconomics : the power of the market
1
Schriftenreihe der MABB
1
Veröffentlichungen des Deutschen Rundfunkarchivs
1
Volkswirtschaftliche Schriftenreihe
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Scheduling commercial viedeotapes in broadcast television
Bollapragada, Srinivas
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001847605
Saved in:
2
Commercialization of radio
Lott, John R.
- In:
Readings in applied microeconomics : the power of the market
,
(pp. 232-234)
.
2009
Persistent link: https://www.econbiz.de/10003906372
Saved in:
3
Die vertonte Pressemitteilung : Hörfunk-PR
Zehrt, Wolfgang
- In:
Die Pressemitteilung
,
(pp. 121-122)
.
2007
Persistent link: https://www.econbiz.de/10003725097
Saved in:
4
Commercial television and voter information
Prat, Andrea
;
Strömberg, David
-
2005
Persistent link: https://www.econbiz.de/10002799210
Saved in:
5
Hörfunk und Werbung : Entwicklung und Perspektiven des Hörfunkmarktes Berlin-Brandenburg
Goldhammer, Klaus
-
1998
Persistent link: https://www.econbiz.de/10012939356
Saved in:
6
Wirtschaftsgeschichte des Rundfunks in der Weimarer Republik
Führer, Karl Christian
-
1997
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000625964
Saved in:
7
Rundfunkfinanzierung : Bestandsaufnahme der Rundfunkfinanzierung in der Bundesrepublik und ökonomische Analyse der Interdependenzen von Finanzierungsformen und medienpolitischen Zi...
Schmitz, Alfred
-
1990
Persistent link: https://www.econbiz.de/10013436716
Saved in:
8
Freedom in broadcasting
Veljanovski, Cento G.
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013393687
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->