Beatson, Amanda T.; Lings, Ian; Rudd, John; Lee, Nick; … - 2005
. Studies of consumer satisfaction and commitment have typically focused on the impact of interpersonal interactions on consumer … satisfaction and commitment; however, the impact of SST on these is under researched. Data are collected from 241 hotel guests to … explore the impact of SST on consumer satisf action and on three dimensions of consumer commitment. Multi-group analysis is …