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~subject:"Bundling strategy"
~subject:"Social Web"
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Bundling strategy
Social Web
Business network
3
Innovation
3
Knowledge transfer
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New product development
3
Produktentwicklung
3
Unternehmensnetzwerk
3
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Decision under uncertainty
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Liu, Rebecca
3
Hart, Susan
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Kop, Aysegul Eda
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Stewart, Malcolm
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Wu, Ying
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Handbook of research on integrating social media into strategic marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
2
The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
Saved in:
3
Does experience matter? : a study of knowledge processes and uncertainty reduction in solution innovation
Liu, Rebecca
;
Hart, Susan
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 691-698
Persistent link: https://www.econbiz.de/10009274067
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