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~subject:"Business and Administrative studies"
~subject:"Entscheidung"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Business and Administrative studies
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Firm performance
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Unternehmenserfolg
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Export
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Exporting
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improvisation
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Aufsatz in Zeitschrift
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Hughes, Paul
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Nemkova, Ekaterina
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Souchon, Anne L.
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Farrell, Andrew M.
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Micevski, Milena
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Oliveira, João S.
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International marketing review
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Journal of international marketing
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1
Spontaneity and international marketing performance
Souchon, Anne L.
;
Hughes, Paul
;
Farrell, Andrew M.
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 671-690
Persistent link: https://www.econbiz.de/10011620305
Saved in:
2
Does improvisation help or hinder planning in determining export success? : decision theory applied to exporting
Nemkova, Ekaterina
;
Souchon, Anne L.
;
Hughes, Paul
; …
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 41-65
Persistent link: https://www.econbiz.de/10011341900
Saved in:
3
Export decision-making orientation : an exploratory study
Nemkova, Ekaterina
;
Souchon, Anne L.
;
Hughes, Paul
- In:
International marketing review
29
(
2012
)
4
,
pp. 349-378
Persistent link: https://www.econbiz.de/10009661282
Saved in:
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