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~subject:"Business economics"
~type_genre:"Glossar enthalten"
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1
Marketing
Nieschlag, Robert
;
Dichtl, Erwin
;
Hörschgen, Hans
-
2011
-
19., überarbeitete und ergänzte Auflage
Analytic Hierarchy Process und der Balanced Score Card sowie der Metaplan-Technik und dem Mind Mapping neuere, im
Marketing-Management
…
Persistent link: https://www.econbiz.de/10011832783
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2
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
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3
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
4
Marketing
Nieschlag, Robert
;
Dichtl, Erwin
;
Hörschgen, Hans
-
2002
-
19., überarbeitete und ergänzte Auflage
Persistent link: https://www.econbiz.de/10014013043
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