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~subject:"Business start-up"
~subject:"Entrepreneurship"
~subject:"Germany"
~type_genre:"Case study"
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Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
-
2018
Persistent link: https://www.econbiz.de/10011866597
Saved in:
2
Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Broberg, Oskar
;
Axelsson, Ann-Sofie
;
Sjöblom, Gustav
- In:
How entrepreneurs do what they do : case studies in …
,
(pp. 105-118)
.
2012
Persistent link: https://www.econbiz.de/10009733106
Saved in:
3
Reconciling economic and creative performance : insights from a creative business service start-up
Tjemkes, Brian V.
- In:
Entrepreneurship and the creative economy : process, …
,
(pp. 120-147)
.
2011
Persistent link: https://www.econbiz.de/10009267112
Saved in:
4
"Wachsen oder nicht, das ist die Frage ..." : Systemdifferenzierungen junger Unternehmen am Beispiel einer Kommunikationsagentur
Fried, Andrea
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
3
,
pp. 334-360
Persistent link: https://www.econbiz.de/10003964485
Saved in:
5
Marketing communications industry : entrepreneurial case studies
Jain, Gautam Raj
;
Ahluwalia, Raunica
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003721995
Saved in:
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