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~subject:"Business-to-Business-Marketing"
~subject:"International marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Industriegütermarketing"
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Subject
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Business-to-Business-Marketing
International marketing
B-to-B-Marketing
574
Business-to-business marketing
574
Lieferantenmanagement
118
Supplier relationship management
118
Deutschland
80
Germany
79
Marketingmanagement
77
Marketing management
74
Theorie
66
Theory
66
Beziehungsmarketing
62
Relationship marketing
62
Brand management
49
Markenführung
49
Bundling strategy
36
Leistungsbündel
36
E-commerce
31
Electronic Commerce
31
Physical distribution
31
Vertrieb
31
Preismanagement
30
Pricing strategy
30
Business network
27
Unternehmensnetzwerk
27
Investitionsgütermarketing
24
Marketing
23
Marketing theory
23
Marketingtheorie
23
Beschaffung
20
High technology
20
Hochtechnologie
20
Innovation management
20
Innovationsmanagement
20
Procurement
20
Customer value
19
Kundenwert
19
Innovation
18
Internationales Marketing
18
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Undetermined
6
Free
1
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Book / Working Paper
23
Article
13
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Aufsatz im Buch
Collection of articles of several authors
Hochschulschrift
106
Thesis
79
Article in journal
40
Aufsatz in Zeitschrift
40
Lehrbuch
30
Sammelwerk
23
Textbook
23
Aufsatzsammlung
21
Case study
18
Fallstudie
18
Book section
13
Ratgeber
10
Guidebook
8
Bibliografie enthalten
7
Bibliography included
7
Handbook
6
Handbuch
6
Dissertation u.a. Prüfungsschriften
5
Graue Literatur
5
Non-commercial literature
5
Fallstudiensammlung
2
Arbeitspapier
1
Bibliografie
1
Collection of articles written by one author
1
Festschrift
1
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1
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1
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1
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Language
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German
21
English
17
Author
All
Kleinaltenkamp, Michael
4
Valla, Jean-Paul
3
Backhaus, Klaus
2
Baumgarth, Carsten
2
Lilien, Gary L.
2
Pepels, Werner
2
Plinke, Wulff
2
Turnbull, Peter W.
2
Ammann, Paul
1
Baaken, Thomas
1
Baumgartner, Günter
1
Birker, Klaus
1
Brandstätter, Thomas
1
Bruhn, Manfred
1
Cadeaux, Jack
1
Cunningham, Malcolm T.
1
Dobmeier, Mirjam Theres Elisabeth
1
Gey, Thomas
1
Glynn, Mark S.
1
Gram, Malene
1
Große-Oetringhaus, Wigand F.
1
Hallén, Lars
1
Hinterhuber, Andreas
1
Hofmaier, Richard
1
Håkansson, Håkan
1
Ivanova-Gongne, Maria
1
Johanson, Jan
1
Kilian, Dietmar
1
Koporcic, Nikolina
1
Meffert, Heribert
1
Mirski, Peter
1
Nyström, Anna-Greta
1
Rive, Arnold
1
Snelgrove, Todd C.
1
Törnroos, Jan-Åke
1
Voeth, Markus
1
Voima, Paivi
1
Wehrle, Friedrich
1
Woisetschläger, David
1
Wootz, Björn
1
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Institution
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Springer Fachmedien Wiesbaden
2
Institute for the Study of Business Markets
1
Linde Verlag
1
Springer Gabler <Firma>
1
Published in...
All
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Technischer Vertrieb
2
Advances in business marketing and purchasing
1
Die Betriebswirtschaft : DBW
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Engineering online library
1
Entrepreneurship in international marketing
1
Event-Marketing : Trends und Entwicklungen
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Internal marketing : directions for management
1
Meanings and messages : intercultural business communication
1
Praxishandbuch Wirtschaft in Afrika
1
Routledge library editions / International business
1
Technological economics
1
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Source
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ECONIS (ZBW)
36
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1
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
Saved in:
2
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
3
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
4
Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011484774
Saved in:
5
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
6
Vertriebsstrategie für Investitionsgüter : eigene Organisation oder lokale Vertreter?
Brandstätter, Thomas
- In:
Praxishandbuch Wirtschaft in Afrika
,
(pp. 115-128)
.
2017
Persistent link: https://www.econbiz.de/10011645290
Saved in:
7
Digital Selling : Erfolgreiche Strategien und Werkzeuge für B2B-Marketing und Vertrieb
Kilian, Dietmar
(
ed.
);
Mirski, Peter
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011629018
Saved in:
8
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack
- In:
Entrepreneurship in international marketing
,
(pp. 307-320)
.
2015
Persistent link: https://www.econbiz.de/10010493024
Saved in:
9
Handbuch Business-to-Business-Marketing : Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
Backhaus, Klaus
(
ed.
);
Voeth, Markus
(
ed.
)
-
2015
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014009730
Saved in:
10
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
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