//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-business marketing"
~subject:"Corporate reputation"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Corporate reputation
Brand architecture
16
Markenarchitektur
16
Markenpolitik
12
Brand management
10
Markenführung
10
Deutschland
5
Germany
5
Portfoliomanagement
5
Experiment
4
Unternehmenserfolg
3
Werbung
3
Advertising effects
2
Advertising planning
2
Corporate Identity
2
Corporate Social Responsibility
2
Corporate culture
2
Firm performance
2
Unternehmenskultur
2
Verbraucherverhalten
2
Welfare analysis
2
Werbeplanung
2
Werbewirkung
2
Wohlfahrtsanalyse
2
Advertising
1
Agency-Theorie
1
Arzneimittelmarkt
1
Auction theory
1
Auktionstheorie
1
Automotive industry
1
Bank
1
Bank Sarasin und Cie.
1
Behaviour
1
Belgien
1
Belgium
1
Bewertung
1
Brand extension
1
Brand image
1
Communication science
1
Competition
1
Complexity management
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Thesis
Article in journal
171
Aufsatz in Zeitschrift
171
Aufsatz im Buch
19
Book section
19
Case study
8
Fallstudie
8
Collection of articles of several authors
5
Sammelwerk
5
Arbeitspapier
4
Working Paper
4
Graue Literatur
3
Non-commercial literature
3
Aufsatzsammlung
2
Conference paper
1
Festschrift
1
Hochschulschrift
1
Konferenzbeitrag
1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1
Author
All
Arendt, Sebastian
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian
-
2011
Persistent link: https://www.econbiz.de/10009315243
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->