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~subject:"Business-to-business marketing"
~subject:"Kundenwert"
~subject:"Markenführung"
~type_genre:"Conference paper"
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Search: subject_exact:"Beziehungsmanagement"
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Business-to-business marketing
Kundenwert
Markenführung
Beziehungsmarketing
132
Relationship marketing
132
Consumer behaviour
72
Konsumentenverhalten
72
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
23
Service quality
23
Einzelhandel
20
Retail trade
20
E-commerce
18
Electronic Commerce
18
Online retailing
17
Online-Handel
17
Brand management
16
Internet marketing
15
Online-Marketing
15
Lieferantenmanagement
14
Supplier relationship management
14
Brand image
12
Markenimage
12
Social Web
12
Social web
12
Confidence
11
Vertrauen
11
B-to-B-Marketing
9
Brand
8
Customer retention
8
Kundenbindung
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Bank
6
Customer loyalty
6
Innovation adoption
6
Innovationsakzeptanz
6
Loyalty
6
Quality management
6
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16
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Article
29
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Conference paper
Article in journal
3,284
Aufsatz in Zeitschrift
3,284
Aufsatz im Buch
327
Book section
327
Hochschulschrift
184
Thesis
140
Graue Literatur
90
Non-commercial literature
90
Arbeitspapier
58
Working Paper
58
Collection of articles of several authors
53
Sammelwerk
53
Case study
51
Fallstudie
51
Aufsatzsammlung
45
Konferenzbeitrag
29
Guidebook
23
Ratgeber
23
Lehrbuch
19
Handbook
15
Handbuch
15
Textbook
15
Reprint
8
Bibliografie enthalten
7
Bibliography included
7
Konferenzschrift
7
Collection of articles written by one author
4
Conference proceedings
4
Glossar enthalten
4
Glossary included
4
Sammlung
4
Dissertation u.a. Prüfungsschriften
3
Bibliografie
2
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2
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2
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2
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Accompanied by computer file
1
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English
29
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Naudé, Peter
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Aydın, Hatice
1
Bidmon, Sonja
1
Borg, Susanne Wiatr
1
Both, Alina
1
Breitsohl, Jan Christian
1
Cassia, Fabio
1
Chrysochou, Polymeros
1
Cobelli, Nicola
1
David, Natalie
1
Dineva, Denitsa Petrova
1
Fleming, Deirdre
1
Floh, Arne
1
Frasquet Deltoro, Marta
1
Gamboa, Ana Margarida
1
Gao, Xin
1
Garrod, Brian
1
Gill, Liz
1
Gonçalves, Helena Martins
1
Grönroos, Christian
1
Gómez-Suárez, Mónica
1
Hallikas, Jukka
1
Han, Sang-Lin
1
Hoppe, Daniel
1
Human, Gert
1
Immonen, Mika
1
Kelliher, Felicity
1
Ko, Eunju
1
Koller, Monika
1
La Rocca, Antonella
1
Leach, Mark P.
1
Lee, Chang Han
1
Liu, Annie H.
1
Lynch, Patrick
1
Mateus, Inês
1
Mollá Descals, Alejandro
1
Moscatelli, Paolo
1
Ney, Benjamin
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
5
The international review of retail, distribution and consumer research
3
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing management : MM
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Journal of purchasing and supply management
1
Journal of retailing and consumer services
1
Scientific Annals of Economics and Business
1
The TQM journal : the international review of organizational improvement
1
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ECONIS (ZBW)
29
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1
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
4
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
5
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
6
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
9
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
10
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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