//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-business marketing"
~subject:"Neuseeland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Beverland, Michael"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Neuseeland
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
16
Markenführung
16
New Zealand
11
Brand
8
Markenartikel
8
Markenimage
8
B-to-B-Marketing
7
Marketing management
7
Marketingmanagement
7
Brand image
6
Australia
5
Australien
5
Credibility
5
Einzelhandel
5
Glaubwürdigkeit
5
Retail trade
5
Animals
4
Event marketing
4
Event-Marketing
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Lieferantenmanagement
4
Supplier relationship management
4
Tiere
4
Authenticity
3
Markenpolitik
3
Marketing
3
New product development
3
Produktentwicklung
3
Viral marketing
3
Virales Marketing
3
Wein
3
Weinbau
3
Wine
3
Wine industry
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
4
Book section
4
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Festschrift
1
Interview
1
Sammelwerk
1
more ...
less ...
Language
All
English
17
Author
All
Beverland, Michael B.
12
Beverland, Michael
5
Lindgreen, Adam
5
Cankurtaran, Pinar
1
Eckhardt, Giana M.
1
Farrelly, Francis
1
Farrelly, Francis J.
1
Healy, Michael J.
1
LaPlaca, Peter J.
1
Lockshin, Lawrence S.
1
Micheli, Pietro
1
Napoli, Julie
1
Oppewal, Harmen
1
Sands, Sean
1
Shankar, Avi
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
8
Market orientation : transforming food and agribusiness around the customer
3
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
Journal of East-West business
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Memorable customer experiences : a research anthology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
2
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
3
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
4
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
5
Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B.
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
Saved in:
6
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
7
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
8
What makes a good case study? : a positivist review of qualitative case research published in Industrial Marketing Management, 1971 - 2006
Beverland, Michael
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10003954481
Saved in:
9
Can cooperatives build and sustain brands?
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 137-152)
.
2010
Persistent link: https://www.econbiz.de/10010474612
Saved in:
10
Business-to-business brand orientation
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 69-81)
.
2010
Persistent link: https://www.econbiz.de/10010474616
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->