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~subject:"Business-to-business marketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Business-to-business marketing
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9
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8
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English
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Abrahams, Alan S.
1
Christodoulides, George
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Dibb, Sally
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Granot, Elad
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Javalgi, Rajshekhar G.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of research in marketing and entrepreneurship : JRME
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
2
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
3
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
4
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
5
The internationalization of Indian SMEs in B-to-B markets
Javalgi, Rajshekhar G.
;
Todd, Patricia
;
Granot, Elad
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 542-548
Persistent link: https://www.econbiz.de/10009410783
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