//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-business marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messebeteiligung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Messebeteiligung
41
Trade fair participation
41
Messe
23
Trade fair
23
Marketing management
14
Marketingmanagement
14
Lieferantenmanagement
8
Supplier relationship management
8
B-to-B-Marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Trade shows
5
Deutschland
4
Germany
4
Erfolgsfaktor
3
Event sector
3
Exhibition
3
Performance measurement
3
Performance-Messung
3
Success factor
3
USA
3
United States
3
Veranstaltungswirtschaft
3
Advertising effects
2
B2B marketing
2
Beziehungsmarketing
2
China
2
Destination management
2
Destinationsmanagement
2
East Germany
2
Events
2
Firm performance
2
Internet marketing
2
Online-Marketing
2
Ostdeutschland
2
Relationship marketing
2
Sales promotion
2
Strategic management
2
Strategisches Management
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
7
Hochschulschrift
5
Thesis
5
Aufsatz im Buch
3
Book section
3
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Fallstudie
2
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
English
7
Author
All
Kirchgeorg, Manfred
2
Drapeau, Nancy
1
Geigenmüller, Anja
1
Gopalakrishna, Srinath
1
Haon, Christophe
1
Jung, Kathrin
1
Klante, Oliver
1
Kästner, Evelyn
1
Lawrence, Justin M.
1
Ling-yee, Li
1
Malthouse, Edward C.
1
Sarin, Shikhar
1
Sego, Trina
1
Skallerud, Kåre
1
Springer, Christiane
1
Tafesse, Wondwesen
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of business & industrial marketing
3
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
4
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
5
The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
Saved in:
6
The future of trade shows : insights from a scenario analysis
Kirchgeorg, Manfred
;
Jung, Kathrin
;
Klante, Oliver
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 301-312
Persistent link: https://www.econbiz.de/10003976066
Saved in:
7
Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective
Ling-yee, Li
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 360-370
Persistent link: https://www.econbiz.de/10003450774
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->