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~subject:"Business-to-business marketing"
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Business-to-business marketing
Consumer behaviour
10
Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
7
Fashion
6
Mode
6
Brand management
5
Customer value
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Kundenwert
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Markenführung
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Marketing management
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Marketingmanagement
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Brand image
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Computerspiel
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Internet marketing
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Markenimage
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Online-Marketing
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Video game
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B-to-B-Marketing
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Bekleidungsindustrie
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Clothing industry
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Customer equity
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Customer satisfaction
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Innovation
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Corporate Social Responsibility
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Corporate social responsibility
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Dienstleistungsqualität
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Innovation management
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Innovationsmanagement
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Marketing
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Nachhaltige Entwicklung
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Service quality
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Social Web
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Social web
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South Korea
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Kim, Sang Jin
3
Kim, Kyung Hoon
2
Woo, Heeseok
2
Koo, Kyong Ryul
1
Wang, Huangzhang
1
Wang, Huanzhang
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Understanding the role of service innovation behavior on business customer performance and loyalty
Woo, Heeseok
;
Kim, Sang Jin
;
Wang, Huanzhang
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012501935
Saved in:
2
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
Saved in:
3
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
Saved in:
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