Abawiera, Wongnaa C.; Dwomoh, Gabriel; Owusu, Eric; … - In: International Journal of Academic Research in Business … 4 (2014) 2, pp. 367-378
Customer satisfaction occurs when customers’ expectations are met. This study examined the factors that are critical in improving customer satisfaction in rural banks in Ghana. Two random sampling techniques were used to select 300 respondents from four out of ten branches of Bosomtwe Rural...