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~subject:"Markenartikel"
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consumer packaged goods
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Global journal of business management : GJBM
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1
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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2
A live study on market performance of Fem hair removal cream & bleach in Guwahati region
Pareek, Prashant
;
Pareek, Yash
- In:
Global journal of business management : GJBM
12
(
2018
)
1
,
pp. 73-85
Persistent link: https://www.econbiz.de/10011961835
Saved in:
3
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
4
Patterns in consumption-based learning about brand quality for consumer packaged goods
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10009779990
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