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~subject:"Cause-Related Marketing"
~subject:"India"
~type_genre:"Working Paper"
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Cause-Related Marketing
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Cause-related marketing
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Cause-related marketing of products with a negative externality
Grolleau, Gilles
;
Ibanez-Hafkamp, Lisette
;
Lavoie, Nathalie
-
2016
Persistent link: https://www.econbiz.de/10011733997
Saved in:
2
Cause related marketing : an Indian overview
Kureshi, Sonal
;
Thomas, Sujo
-
2014
Persistent link: https://www.econbiz.de/10010370318
Saved in:
3
Cause related marketing and its impact on the purchasing behavior of the customers of Bangladesh : an empirical study
Mohiuddin Babu, Mujahid
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003734939
Saved in:
4
Creating value through cause-related marketing and celebrity advocacy : the case of YouthAIDS & PSI
Michel-Kerjan, Erwann
-
2012
Persistent link: https://www.econbiz.de/10009508665
Saved in:
5
Football community trusts in a new operating landscape : reducing the reliance on grant funding through sponsorship
Bingham, Tim
-
2012
Persistent link: https://www.econbiz.de/10009564821
Saved in:
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