//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cause-Related Marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: gnd:119190656
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
Deutschland
12
Germany
12
Theorie
7
Theory
7
Marketing management
6
Marketingmanagement
6
Management
4
Marketing
4
Markenführung
3
Brand management
2
Consumer behaviour
2
Environmental consciousness
2
Environmental protection
2
Handelsmarketing
2
Konsumentenverhalten
2
Retail marketing
2
Umweltbewusstsein
2
Umweltschutz
2
1977-2004
1
Abschreibung
1
Accounting valuation
1
Arbeitszufriedenheit
1
Automotive services industry
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Bilanzielle Bewertung
1
Brand
1
Business economics
1
Business ethics
1
Cause-related marketing
1
Consultancy services
1
Consumer goods marketing
1
Controlling
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Department store
1
Depreciation
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Holzberg, Martin
1
Meffert, Heribert
1
Published in...
All
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cause-related Marketing: ein scheinheiliges Kooperationskonzept?
Meffert, Heribert
;
Holzberg, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
2
,
pp. 47-53
Persistent link: https://www.econbiz.de/10003824439
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->