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~subject:"Cause-Related Marketing"
~type_genre:"Reprint"
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Cause-Related Marketing
Corporate Social Responsibility
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Key debates and contemporary issues in nonprofit marketing
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Corporate social responsibility and cause-related marketing : an overview
Brønn, Peggy Simcic
;
Vrioni, Albana Belliu
-
2008
Persistent link: https://www.econbiz.de/10003717733
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Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan
;
Menon, Anil
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2008
Persistent link: https://www.econbiz.de/10003717735
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Cause-related marketing : ethics and the ecstatic
Smith, Warren
;
Higgins, Matthew
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2008
Persistent link: https://www.econbiz.de/10003717737
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