//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Celebrity endorsement"
~subject:"Sponsoring"
~subject:"Viral marketing"
~type_genre:"Guidebook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
Sponsoring
Viral marketing
Advertising effects
16
Werbewirkung
16
Internet marketing
11
Online-Marketing
11
Deutschland
4
Germany
4
Marketing
3
Marketing management
3
Marketingmanagement
3
Social Media
3
Soziale Software
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
Website
3
Advertising planning
2
Beziehungsmarketing
2
Performance measurement
2
Performance-Messung
2
Social Web
2
Social web
2
Soziales Netzwerk
2
Werbeplanung
2
Advertising media
1
Analyse
1
Benutzerorientierung
1
Brand management
1
Consumer behaviour
1
Customer satisfaction
1
Direktmarketing
1
E-commerce
1
Electronic Commerce
1
Erfolgsfaktor
1
Erfolgskontrolle
1
Evaluation
1
Event marketing
1
Event-Marketing
1
Facebook
1
Gastgewerbe
1
Gaststättengewerbe
1
Google Analytics
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Guidebook
Article in journal
674
Aufsatz in Zeitschrift
674
Aufsatz im Buch
45
Book section
45
Hochschulschrift
34
Graue Literatur
26
Non-commercial literature
26
Thesis
25
Arbeitspapier
14
Working Paper
14
Case study
6
Collection of articles of several authors
6
Fallstudie
6
Sammelwerk
6
Conference paper
4
Konferenzbeitrag
4
Collection of articles written by one author
2
Ratgeber
2
Sammlung
2
Systematic review
2
Übersichtsarbeit
2
Amtsdruckschrift
1
Aufsatzsammlung
1
Government document
1
Mikroform
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Brown, Danny
1
Castan, Björn
1
Fiorella, Sam
1
Published in...
All
Always learning
1
KulturKommerz
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influence marketing : how to create, manage and measure brand influencers in social media marketing
Brown, Danny
;
Fiorella, Sam
-
2013
Persistent link: https://www.econbiz.de/10010201803
Saved in:
2
Erfolgskontrolle von Events und Sponsoring : Instrumente für die Evaluation ihrer Werbewirkung
Castan, Björn
-
2011
Persistent link: https://www.econbiz.de/10008798756
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->