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~subject:"Celebrity-Werbung"
~subject:"Germany"
~subject:"Werbeplanung"
~type_genre:"Konferenzbeitrag"
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Celebrity-Werbung
Germany
Werbeplanung
Advertising effects
32
Werbewirkung
32
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
14
Werbung
14
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
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6
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Konferenzbeitrag
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156
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128
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Arsena, Ashley
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Awan, Asif
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Bergkvist, Lars
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Khalid, Ifra
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Pandelaere, Mario
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Rasolofoarison, Dina
1
Russell, Cristel Antonia
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Silvera, David H.
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
4
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1
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
2
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
3
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
4
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
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