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~subject:"China"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Reprint"
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China
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Aaker, Jennifer
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Benet-Martínez, Verónica
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1
Brown, Tom
1
Bucklin, Louis P.
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Chen, Haipeng
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Cooper, Cary
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Lam, Son K.
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The impact of culture
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The evolution of brands : from signals of quality to storehouses of trust
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Accounting theory ; Vol. 3
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An Elgar reference collection
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1
Critical concepts in Asian studies
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History of marketing thought ; Volume 3
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International political economy ; Vol. 5
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Journal of reprints for antitrust law and economics : selected reprints in the field of industrial organization and antitrust law
1
Key debates and contemporary issues in nonprofit marketing
1
Marketing, ethics and society : critical reflections
1
Marketing-mix strategies - product strategy and promotion strategy
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Michael Porter ; Vol. 1
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Michael Porter ; Vol. 4
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Public administration and public policy
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Qualitative marketing research : approaches, techniques and analysis
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The new library of international accounting
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1
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
2
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
3
The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
Saved in:
4
Creating brand names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
5
OPEB: improved reporting or the last straw?
Thomas, Paula B.
;
Farmer, Larry E.
-
2009
Persistent link: https://www.econbiz.de/10003825995
Saved in:
6
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
7
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
-
2009
Persistent link: https://www.econbiz.de/10003785216
Saved in:
8
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
9
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
10
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
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