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~subject:"China"
~subject:"Consumer electronics industry"
~subject:"International market entry"
~subject:"Supplier relationship management"
~type_genre:"Thesis"
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China
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1960-1970
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AEG-Telefunken-Hausgeräte-Aktiengesellschaft <Frankfurt, Main>
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Bosch Siemens Hausgeräte GmbH
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International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Bell, Sandra
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2008
Persistent link: https://www.econbiz.de/10003627763
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The effect of brand equity in supply chain relationships
Davis, Donna F.
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2003
Persistent link: https://www.econbiz.de/10003569913
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