//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"China"
~type_genre:"Book section"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
China
Stadtmarketing
195
City marketing
176
Deutschland
43
Germany
41
Stadtentwicklung
27
Brand management
22
Markenführung
22
Urban development
22
Großveranstaltung
12
Big event
11
Innenstadt
11
Tourism marketing
11
Tourismusmarketing
11
Central city
10
Stakeholder
9
Brand image
8
Erfolgsfaktor
8
Markenimage
8
Theorie
8
Theory
8
Event marketing
7
Event-Marketing
7
Megacity
7
Megastadt
7
Sport event
7
Sportveranstaltung
7
Success factor
7
Business Improvement District
6
Business improvement district
6
Einzelhandel
6
Städtetourismus
6
USA
6
United States
6
Urban tourism
6
Australia
5
Australien
5
Nachhaltige Entwicklung
5
Standortfaktor
5
Sustainable development
5
more ...
less ...
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Book section
Dissertation u.a. Prüfungsschriften
Ratgeber
Aufsatz im Buch
14
Article in journal
5
Aufsatz in Zeitschrift
5
Konferenzschrift
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
14
Author
All
Berg, Per Olof
1
Björner, Emma
1
Delman, Jørgen
1
Fan, Hong
1
Fan, Xiucheng
1
Gilmore, Fiona
1
Jansson, Johan
1
Lau, Freeman
1
Leung, Angelica
1
Li, Bailu
1
Li, Jing
1
Li, Mimi
1
Lu, Qiulin
1
Pasquinelli, Cecilia
1
Power, Dominic
1
Qi, Rui
1
Ren, Yuan
1
Sui, Xin
1
Svensson, Marina
1
Wang-Védrine, Yu
1
Wen, Chunying
1
Wu, Bihu
1
Xu, Feng
1
Ye, Lin
1
Zhang, Guangming
1
more ...
less ...
Published in...
All
Branding Chinese mega-cities : policies, practices and positioning
12
City branding : theory and cases
1
Destination branding : creating the unique destination proposition
1
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Climate change politics and Hangzhou's "green city making"
Delman, Jørgen
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 249-261)
.
2014
Persistent link: https://www.econbiz.de/10010440211
Saved in:
2
Place-based brands : product origin, brand channels and global circuits
Power, Dominic
;
Jansson, Johan
;
Fan, Xiucheng
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 220-231)
.
2014
Persistent link: https://www.econbiz.de/10010440215
Saved in:
3
Innovation branding for FDI promotion : building the distinctive brand
Pasquinelli, Cecilia
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 207-219)
.
2014
Persistent link: https://www.econbiz.de/10010440218
Saved in:
4
Heritage's place : heritage narratives in Chinese city promotional films
Svensson, Marina
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 168-179)
.
2014
Persistent link: https://www.econbiz.de/10010440225
Saved in:
5
Branding city destinations : experiences of two metropolises in China: Hangzhou and Xi'an
Li, Mimi
;
Wu, Bihu
;
Li, Bailu
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 145-154)
.
2014
Persistent link: https://www.econbiz.de/10010440228
Saved in:
6
Strategic communication of mega-city brands : challenges and solutions
Fan, Hong
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 132-144)
.
2014
Persistent link: https://www.econbiz.de/10010440230
Saved in:
7
City branding in China : practices and professional challenges
Wen, Chunying
;
Sui, Xin
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 121-131)
.
2014
Persistent link: https://www.econbiz.de/10010440231
Saved in:
8
Imagineering Chinese mega-cities in the age of globalization
Björner, Emma
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 106-120)
.
2014
Persistent link: https://www.econbiz.de/10010440232
Saved in:
9
Promoting mega-city development through metropolitan governance : the case of the Pearl River Delta region
Ye, Lin
;
Zhang, Guangming
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 91-102)
.
2014
Persistent link: https://www.econbiz.de/10010440234
Saved in:
10
Branding sustainable cities in China : global standards and local specificities
Wang-Védrine, Yu
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 78-90)
.
2014
Persistent link: https://www.econbiz.de/10010440252
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->