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~subject:"Cigarette industry"
~type_genre:"Fallstudie"
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Brand mismanagement : Rothmans cigarette marketing, 1957 - 2000
Dewhirst, Timothy
;
Sparks, Robert
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009312183
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