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~subject:"Communication"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Marketing analysis in sport business : global perspectives
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
2
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Handbook of social media management : value chain and business models in changing media markets
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Harnessing the power of social media and web analytics
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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ECONIS (ZBW)
201
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All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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2
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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5
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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6
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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7
Corporate Podcasts als Instrument der B2B-Kommunikation : Narrativität in der Unternehmenskommunikation und die Konvergenz von Funktionen
Banholzer, Volker Markus
;
Klimpel Maciel, Nina
;
Weber, …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 403-430)
.
2023
Persistent link: https://www.econbiz.de/10014435317
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8
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
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9
CSR communication on social media as a driver of the non-financial performance of the firm : role of chief executive officers and senior executives in CSR communication : a viewpoi...
Thakur, Shivani
- In:
Corporate Social Responsibility in Difficult Times
,
(pp. 3-17)
.
2023
Persistent link: https://www.econbiz.de/10014318048
Saved in:
10
Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
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