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~subject:"Communication media"
~subject:"Konsumentenverhalten"
~subject:"Management"
~type_genre:"Article in journal"
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Communication media
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Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
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The role of varying information quantity in ads on immediate and enduring cross-media synergies
Chatterjee, Patrali
- In:
Journal of marketing communications
18
(
2012
)
3
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pp. 217-240
Persistent link: https://www.econbiz.de/10009577758
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