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~subject:"Communication sociétale"
~type:"book"
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Search: subject:"attribution theory"
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Communication sociétale
attribution theory
13
Attribution theory
3
CSR communication
3
ethical corporate marketing
3
sustainability ratings
3
Brand equity
2
Capital-marque
2
Congruence perçue
2
Perceived congruency
2
Retailing
2
Self-serving behavior
2
Societal communication
2
brand equity
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capital-marque
2
distribution
2
managerial decision-making
2
price-quality competition
2
reputation
2
retailing
2
réputation
2
societal communication
2
théorie de l’attribution
2
Accounting fraud
1
Agency theory
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Arbeitsgruppe
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Attribution
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Benutzerfreundlichkeit
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Benutzerverhalten
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Competition
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4
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French
2
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Benoît-Moreau, Florence
4
Parguel, Béatrice
4
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Université Paris-Dauphine
2
Université Paris-Dauphine (Paris IX)
2
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Economics Papers from University Paris Dauphine
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Open Access publications from Université Paris-Dauphine
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Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
Université Paris-Dauphine (Paris IX)
-
2008
communication probably less efficient. Based upon the
attribution
theory
, this research examines the role of independent information …
Persistent link: https://www.econbiz.de/10010708025
Saved in:
2
Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution...
Benoît-Moreau, Florence
;
Parguel, Béatrice
-
Université Paris-Dauphine (Paris IX)
-
2008
nature of retailers’ engagements, the
attribution
theory
is well-suited and helps toderive hypotheses experimentally tested …
Persistent link: https://www.econbiz.de/10011072752
Saved in:
3
Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation.
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
Université Paris-Dauphine
communication probably less efficient. Based upon the
attribution
theory
, this research examines the role of independent information …
Persistent link: https://www.econbiz.de/10008532452
Saved in:
4
Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution....
Benoît-Moreau, Florence
;
Parguel, Béatrice
-
Université Paris-Dauphine
nature of retailers’ engagements, the
attribution
theory
is well-suited and helps toderive hypotheses experimentally tested …
Persistent link: https://www.econbiz.de/10008532684
Saved in:
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