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~subject:"Competition"
~subject:"Werbewirkung"
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Competition
Werbewirkung
Fernsehprogramm
822
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822
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209
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203
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135
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133
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133
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126
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Pelsmacker, Patrick de
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Journal of advertising research
6
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5
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5
The journal of media economics
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3
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Applied economics letters
1
Arts and the market
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Bridging the gap between advertising academia and practice
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CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
DUV / Wirtschaftswissenschaft
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Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
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Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
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Economic analysis and policy
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
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Engaging consumers through branded entertainment and convergent media
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European Sport management quarterly : ESMQ
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
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Globalisierung des wirtschaftlichen Wettbewerbs im Sport
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Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
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ECONIS (ZBW)
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1
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
2
Analysis of the sports broadcasting market in the television broadcasting industry
Oh, Taeyeon
;
Kang, Joon Ho
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 856-875
Persistent link: https://www.econbiz.de/10013482798
Saved in:
3
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
4
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
5
Familiarity and race bias : evidence from a television competition (and the case for more women judges?)
Chong, Bruno Z.
;
Chong, Marco Z.
- In:
The B.E. journal of economic analysis & policy
22
(
2022
)
2
,
pp. 389-398
Persistent link: https://www.econbiz.de/10013187902
Saved in:
6
Why is exclusivity in broadcasting rights prevalent and why does simple regulation fail?
Pouyet, Jérôme
;
Martimort, David
-
2022
Persistent link: https://www.econbiz.de/10013279591
Saved in:
7
Exclusive content and platform competition in Latin America
Cuntz, Alexander
;
Bergquist, Kyle
- In:
Information economics and policy : IEP
60
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013426761
Saved in:
8
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
9
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
10
Pula students' television competencies
Vukić, Tijana
;
Nefat, Kristina
;
Peranić, Zvonimir
- In:
Economic research
34
(
2021
)
1,1
,
pp. 90-108
Persistent link: https://www.econbiz.de/10013341425
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