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Competitive advantage
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Importance of perpetual government-university-industry (GUI) collaboration today
Christiansen, Bryan
- In:
Transcultural marketing for incremental and radical …
,
(pp. 403-410)
.
2014
Persistent link: https://www.econbiz.de/10010211689
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Strategic transcultural marketing management and global competitiveness
Camillo, Angelo A.
;
Holt, Svetlana
;
Marques, Joan
- In:
Transcultural marketing for incremental and radical …
,
(pp. 316-338)
.
2014
Persistent link: https://www.econbiz.de/10010211694
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3
How marketing capabilities create competitive advantage in Turkey
Kamasak, Rifat
- In:
Transcultural marketing for incremental and radical …
,
(pp. 234-254)
.
2014
Persistent link: https://www.econbiz.de/10010211698
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4
The strategic use of social media in the fashion industry
Kontu, Hanna
;
Vecchi, Alessandra
- In:
Transcultural marketing for incremental and radical …
,
(pp. 209-233)
.
2014
Persistent link: https://www.econbiz.de/10010211699
Saved in:
5
Discovering the nexus between market orientation and open innovation : a grounded theory approach
Denktas-Sakar, Gul
;
Karatas-Cetin, Cimen
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 1-42)
.
2014
Persistent link: https://www.econbiz.de/10010211709
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