//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Competitive strategy"
~subject:"Ecotourism"
~subject:"Holiday behaviour"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktpositionierung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Competitive strategy
Ecotourism
Holiday behaviour
Market segmentation
46
Marktsegmentierung
46
Deutschland
8
Germany
8
USA
8
United States
8
B-to-B-Marketing
7
Beziehungsmarketing
7
Business-to-business marketing
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Target group
4
Zielgruppe
4
Consumer goods industry
3
Einzelhandel
3
Konsumgüterindustrie
3
Retail trade
3
Theorie
3
Theory
3
Tourism marketing
3
Tourismusmarketing
3
Unternehmen
3
Urlaubsverhalten
3
Business start-up
2
China
2
Computer-assisted marketing
2
Cultural heritage
2
Customer service
2
Customer value
2
Dienstleistungssektor
2
Distribution channel
2
Emerging economies
2
IT-gestütztes Marketing
2
Industrie
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
124
Aufsatz in Zeitschrift
124
Graue Literatur
9
Non-commercial literature
9
Aufsatz im Buch
8
Book section
8
Case study
6
Arbeitspapier
5
Working Paper
5
Hochschulschrift
4
Thesis
4
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Lehrbuch
2
Aufsatzsammlung
1
Company information
1
Conference paper
1
Firmeninformation
1
Forschungsbericht
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
5
German
1
Author
All
Barsch, Thomas
1
Chi, Christina Geng-qing
1
Heupel, Thomas
1
MacMillan, Ian C.
1
Nybakk, Erlend
1
Prebensen, Nina K.
1
Selden, Larry
1
Smith, Stephen L. J.
1
Smith, Wayne W.
1
Tangeland, Torvald
1
Tkaczynski, Aaron
1
Trautmann, Holger
1
Vennesland, Birger
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
FOM-Edition
1
Harvard business review : HBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas
(
ed.
);
Heupel, Thomas
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011893781
Saved in:
2
Second-home owners' intention to purchase nature-based tourism activity products : a Norwegian case study
Tangeland, Torvald
;
Vennesland, Birger
;
Nybakk, Erlend
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 364-376
Persistent link: https://www.econbiz.de/10009736167
Saved in:
3
Domestic nature-based tourism : a case study of Norway
Prebensen, Nina K.
;
Tkaczynski, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 733-745
Persistent link: https://www.econbiz.de/10009717311
Saved in:
4
The use of rank order data in segmentation analysis : a case study of Bruce Country, Ontario, Canada
Smith, Wayne W.
;
Smith, Stephen L. J.
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009160494
Saved in:
5
Destination loyalty formation and travelers’ demographic characteristics : a multiple group analysis approach
Chi, Christina Geng-qing
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10009127644
Saved in:
6
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->