//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Computerspiel"
~subject:"Deutschland"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Personal computer game"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Computerspiel
Deutschland
Video game
773
Consumer behaviour
236
Konsumentenverhalten
236
Game theory
175
Spieltheorie
175
Social Web
129
Social web
129
Internet marketing
118
Online-Marketing
118
Advertising effects
108
Werbewirkung
108
Advertising
75
Werbung
75
Virtual reality
67
Virtuelle Realität
67
Experiment
65
Brand management
59
Markenführung
59
USA
59
United States
59
Brand image
54
Markenimage
54
Innovation
44
Children
40
Kinder
40
Network economics
40
Netzwerkökonomik
40
Internet
38
Video games
38
Gamification
37
Online retailing
37
Online-Handel
37
Innovation management
35
Innovationsmanagement
35
Product Placement
35
Product placement
35
Beziehungsmarketing
34
Relationship marketing
34
E-commerce
32
more ...
less ...
Online availability
All
Undetermined
367
Free
56
Type of publication
All
Article
769
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
773
Aufsatz im Buch
246
Book section
246
Graue Literatur
113
Non-commercial literature
113
Arbeitspapier
94
Working Paper
94
Hochschulschrift
54
Thesis
31
Case study
26
Fallstudie
26
Collection of articles of several authors
22
Sammelwerk
22
Aufsatzsammlung
13
Conference paper
10
Konferenzbeitrag
10
Collection of articles written by one author
6
Sammlung
6
Konferenzschrift
5
Amtsdruckschrift
3
Government document
3
Bibliografie
2
Market information
2
Marktinformation
2
Statistics
2
Statistik
2
Amtliche Publikation
1
Bibliografie enthalten
1
Bibliography included
1
CD-ROM, DVD
1
Conference proceedings
1
Glossar enthalten
1
Glossary included
1
Jugendsachbuch
1
Ratgeber
1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
745
German
27
French
1
Author
All
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
5
Hernandez, Monica D.
5
Ohkita, Kenichi
5
Reijmersdal, Eva A. van
5
Storz, Cornelia
5
Terlutter, Ralf
5
Buijzen, Moniek
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Seo, Yuri
4
Teng, Ching-I
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Yoo, Byungjoon
4
Allal-Chérif, Oihab
3
An, Soontae
3
Boschma, Ron
3
Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
3
Burger-Helmchen, Thierry
3
Cauberghe, Verolien
3
Chen, Huan
3
Choi, Jeonghye
3
more ...
less ...
Institution
All
Europäische Kommission
1
Published in...
All
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
European Sport management quarterly : ESMQ
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
4
International journal on media management : JMM
4
Journal of cultural economics
4
more ...
less ...
Source
All
ECONIS (ZBW)
773
Showing
81
-
90
of
773
Sort
Relevance
Date (newest first)
Date (oldest first)
81
Does concealing gender identity help women win the competition? : An empirical investigation into online video games
Chen, Xinlei
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Marketing science
42
(
2023
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10014317439
Saved in:
82
Freemium mobile gaming : exploring the missing link between playing a "free" mobile game and paying for its premium version
Kostopoulos, Ioannis
;
Magrizos, Solon
;
Chua, Zhen Chun
; …
- In:
International journal of innovation and technology …
20
(
2023
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014317693
Saved in:
83
Fostering generativity in platform ecosystems : how open innovation and complexity interact to influence platform adoption
Miremadi, Iman
;
Khoshbash, Mostafa
;
Saeedian, MohammadMahdi
- In:
Research policy : policy, management and economic …
52
(
2023
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014318156
Saved in:
84
From the land of Gama : event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events
Rehman, Junaid
;
Kashif, Muhammad
;
Arumugam, Thangaraja
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10014320152
Saved in:
85
Playing against the platform : a research note on the impact of exclusivity under vertical competition in video game platforms
Castro, Henrique Ribeiro
;
Sant'Anna, Dário A. L. M.
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014287799
Saved in:
86
Framing esports' JEDI issues : a case study in media irresponsibility
Painter, David Lynn
;
Sahm, Brittani
- In:
Corporate communications : an international journal
28
(
2023
)
3
,
pp. 506-521
Persistent link: https://www.econbiz.de/10014288327
Saved in:
87
Explaining the outcomes of social gamification : a longitudinal field experiment
Zhang, Jun
;
Jiang, Qiqi
;
Zhang, Wenping
;
Kang, Lele
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 401-439
Persistent link: https://www.econbiz.de/10014302565
Saved in:
88
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
89
Can gamification improve the virtual reality tourism experience? : analyzing the mediating role of tourism fatigue
Wei, Zhenda
;
Zhang, Jingru
;
Huang, Xiaoting
;
Qiu, Hanqin
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013556772
Saved in:
90
A theoretical basis for a sponsored location program as a form of joint marketing : a mixed bundling model approach
Ito, Yoshihiro
;
Noda, Hideo
- In:
International journal of technology management : IJTM
91
(
2023
)
1/2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10013504363
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->