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~subject:"Consumer attitudes"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles written by one author"
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Consumer attitudes
Konsumentenverhalten
Emotional branding
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Emotionale Werbung
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Consumer behaviour
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Customer satisfaction
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Golla, Benedikt Maximilian Johannes
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Niedermeier, Anna
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Schriftenreihe Schwerpunkt Marketing
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Effects of processing fluency on affective and cognitive judgments
Golla, Benedikt Maximilian Johannes
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2017
Persistent link: https://www.econbiz.de/10011875896
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Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
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2015
Persistent link: https://www.econbiz.de/10013427492
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